Elena is the co-founder and CEO of Dama Health, a female technology start-up using AI analytics and genetic sequencing to personalise the way in which women are matched and prescribed contraception and other hormonal medication. Before her entrepreneurial journey, Elena worked as a consultant at Merck KGaA’s Innovation Center bringing early stage technologies into early stage businesses in the fields of 3D drug printing, antibiotic resistance and the fertility space. Elena holds a Bachelors degree in Medical Sciences and Epigenetics and a Masters degree in Innovation, Entrepreneurship and Management from Imperial College London.