Vitestro pulls back the curtain on autonomous phlebotomy with new website and Aletta® video

Editorial Team - MedTech World
Written by Editorial Team - MedTech World
This is a Sponsored Article

Vitestro is opening a clearer window into the future of diagnostic blood collection. With the launch of its new corporate website and the first publicly available video of the Aletta® Autonomous Robotic Phlebotomy Device™, the company is giving healthcare professionals and patients a direct view of how autonomous blood draws work in real clinical settings.

“Our new website and public video reflect a deliberate step toward more open communication and education,” said Toon Overbeeke, Chief Executive Officer of Vitestro.

“As we bring autonomous robotic phlebotomy into routine clinical practice, it is essential that healthcare professionals and patients clearly understand how the technology works and how it integrates into real world care delivery. By making our technology and clinical workflow more visible, we are enabling informed adoption, building confidence, and supporting the responsible establishment of a new standard for diagnostic blood collection.”

Making autonomous blood collection visible

At the centre of the update is Aletta®, Vitestro’s Autonomous Robotic Phlebotomy Device™, designed to independently perform diagnostic blood draws. The system brings together multimodal imaging, advanced robotics, and artificial intelligence to identify suitable veins, guide needle insertion, and collect blood samples with consistency and precision. Aletta® is intended to support phlebotomy teams by performing routine draws, helping address staffing challenges while reducing human-dependent variability and standardising quality in high-volume clinical environments.

Aletta®, Vitestro’s Autonomous Robotic Phlebotomy Device™

From concept to clinical workflow

The newly released video, now hosted on Vitestro’s website, visually walks through each phase of the Aletta® blood draw process, from arm positioning to sample collection. By showing how the device fits into existing clinical workflows, the video offers a practical perspective on how autonomous phlebotomy can be delivered in everyday care settings. It marks the first time Vitestro has publicly shared a detailed, end-to-end visual explanation of its technology, reinforcing the company’s focus on clarity, education, and informed adoption.

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