Advocate Aurora leads $25M funding round for telenutrition platform

Illinois- and Wisconsin-based Advocate Aurora secures more than $25M for personalised telenutrition platform Foodsmart

New subsidiary of Milwaukee-based Advocate Aurora Health, Advocate Aurora Enterprises, led a series C funding round, securing more than $25 million for personalised telenutrition platform Foodsmart.
According to a press release on 25 March, Foodsmart is a first of its kind investment for Advocate Aura, driven by a mission to help people improve their health by offering care that goes beyond traditional approaches.
Foodsmart aims to:

Furnish families with the necessary tools to help overcome food inequality and insecurity.
Offer food scripts in bid to target care coordination and the specific dietary needs of individuals with obesity, hyperglycemia, hyperlipidemia, hypertension and chronic diseases who are more susceptible to COVID-19 mortality.
Enable access to registered dieticians and customised meal planning.
Provide healthy food directed spend, price comparisons, discounts, and online SNAP benefits in collaboration with Amazon, Walmart and local stores via Instacart.

Advocate Aurora Health President and CEO Jim Skogsbergh said in the news release:

You’re going to see us continue to invest in health-related businesses designed to make us a destination health company, not just providing hospital, doctor and home care services but where people can look to us for all their healthcare needs,
Healthy habits are built in people’s homes and, increasingly, on their phones. Our investment in Foodsmart reflects this whole-person health approach by enabling people to take greater control of their wellness on their own terms

Jason Langheier, MD, MPH, the CEO and Founder of Foodsmart, shared:

Food is medicine and critical to our health, yet the act of feeding ourselves and our families can be stressful, complicated and expensive,
Foodsmart takes the guesswork out of food buying that is sustainably affordable and addresses specific health needs. That’s why we’re thrilled to be Advocate Aurora Enterprises inaugural investment towards ‘whole person wellness’ and to be partnering with a leader in value-based medicine to weave foodscripts into modern step therapy standards of care.

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