SiGMA Group announced that the newly established SiGMA Foundation will be led by Keith Marshall, who is appointed as Chief Philanthropy Officer to direct the Group’s CSR and other charitable activities.
SiGMA Foundation is the charitable arm of SiGMA Group, reflecting the company’s commitment to supporting those in need around the world with fund-raising activities. The foundation will focus on collecting funds for a number of similar projects in Ethiopia, where an upcoming project to finance the construction of a primary school will now fall under SiGMA Foundation’s patronage. With €80,000 allotted to the endeavor, the school will likely be inaugurated next January.
The Philippines will also factor into the foundation’s plans with the implementation of a solar power system to benefit remote locations, and the provision of €20,000 from SiGMA Foundation’s yearly target to improve surrounding amenities.
Closer to home, SiGMA Foundation will look at social responsibility in Malta, with the intention of creating a social arm for the local scene, primarily addressing loneliness.
Mr Marshall commented, “The Malta Kilimanjaro Challenge has helped to raise almost a million euro over the last 15 years, with funds being ploughed into kindergartens, day care centres, water harvesting projects, hospitals etc and homes for the disabled in Ethiopia and Kenya. SIGMA has been a strong contributor over the last few years, and the newly created SiGMA Foundation will now incorporate the Malta Kilimanjaro Challenge – as founder, I’m keen to direct that energy and passion into this fresh opportunity to bring real change to people in places of need.”
Eman Pulis, Group CEO, had these words to add; “Keith has inspired me in both obvious and subtle ways, as early as my days on university campus. Back then, he persuaded me to give events a try and I never looked back on event planning since. What left the bigger mark, however, was his dedication for philanthropic work. From ‘Served by the Stars’ to the ‘Kilimanjaro Challenge’; through such charity events I’ve come to realise that anyone can put their skills to meaningful use and come closer to Ikigai. Setting up the Foundation was a natural step for the SiGMA Group and I can’t think of a more suited person to lead the way”.
SiGMA’19 will take place between the 27th and 29th of November 2019 at the Malta Fairs and Conventions Centre in Ta’ Qali. Positioned at the cutting edge of a very competitive industry, the event has evolved since 2014 into the definitive iGaming showcase, operating on both a European and world stage. SiGMA’18 welcomed over 400 sponsors and exhibitors, 200 industry leading speakers and a record breaking 12,500 attendees from over 80 countries, and in 2019 this staple in the global iGaming calendar is set to grow even bigger.