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10th December 2019

CBD searches hit new high

Google Searches For CBD Surge Upward to 6.4 Million in One Month

The extensive demand for information on CBD, CBD oil, and other CBD products is ever more increasing in leading markets. This statement can be supported by statistics published in the Journal of the American Medical Association, where 6.4 million Google searches for “CBD” or “cannabidiol” were entered in the month of April 2019 alone. This reflects the growing interest in CBD products as legislation and medical cannabis availability spreads in the US, and around the world, suggesting the appeal could soon convert to huge sales opportunities. 

The research results provided by JAMA also show that CBD searches on Google were relatively stable up until 2014 but then sky-rocketed between 2014 and 2019.  Such figures cannot go unnoticed and point to further increased interest in coming years..

In April 2019, searches for CBD surpassed some high-performing health related keywords typically browsed online, such as vaccination, exercise and veganism.

Reaching people interested in CBD products requires certain marketing strategies and it can be argued that some tactics are far more effective than others. The most effective is creating and publishing information on your company website. With an implemented, solid SEO and keyword strategy, your content could appear on the first page for any relevant searches about the health benefits of CBD. By using this strategy anyone searching for this information would likely click on your search listing, land on your website, be introduced to your brand, and read your article.

But how can a company acquire new customers and attract those qualified and interested in CBD?

With three easy digital marketing strategies, a CBD business can increase brand awareness, brand trust, time spent on one’s website, SEO and search rankings.  Here’s how…

  1. CBD keyword research

Through the google searches made by those interested in learning more, a company can easily find out questions asked by potential customers. Keyword research for CBD marketing is a core SEO task that involves identifying popular words and phrases people enter in search engines to figure out what type of topics to write about in a CBD blog content marketing strategy. Keyword research will also help your CBD marketing team to identify which blog 

topics are best suited to your company’s product line and content marketing strategy. The main idea is to produce articles which are more specific and based on different groups of people. Different genders and ages should be targeted in articles by automatically answering questions that are frequently asked by them, then creating 

a blog content calendar and posting schedule using topics from your keyword research.

  1. Blog Content Writing

When it comes to content, choosing which topics to write about in a blog can be quite challenging. The best way to do it is to identify who your best customers are and build your content plan around them or around a demographic that you want to attract and grow. Then create a content plan specifically to educate this audience about your brand, your business, and your CBD products.

  1. Native Ads & Sponsored Content To Promote Blog Articles

Search engine rankings take time and educational articles on websites won’t automatically rank you first for the relevant query. You need a lot of optimised content on your website for your site’s domain authority (DA) to grow. Sites with a higher DA will typically outrank sites with a lower DA. Regular blog content will simply get stuck in traffic from organic search. Your goals in all of this are to drive traffic, increase time spent on your website and capture as many email addresses as you can.

Some key performance indicators to measure the success of the CBD marketing tactics discussed involve:

  •       Total number of clicks from organic search
  •       Total number of clicks from native ads/sponsored content ads
  •       Average time spent on your website by all users
  •       Average number of website pages viewed per user per visit
  •       Total conversions (email address)
  •       Total cost per conversion/cost per acquisition of each email address

At this stage the aim should be to attract people who are looking for information and not to target sales or online revenue. But with Google’s search statistics for CBD showing such interest, now is the time to implement your content and SEO strategies.  Or get left behind!