Wara Samar
26th February 2025
Charles & Ron Showcased Their Craft at MedTech World Dubai 2025 Auction
Fashion and philanthropy may seem like worlds apart, but for Charles & Ron, they are deeply intertwined. As a brand that seamlessly blends Maltese heritage with contemporary design, their influence extends beyond aesthetics: it carries a message of culture, community, and giving back. At MedTech World Dubai 2025, Charles & Ron brought this philosophy to life by contributing to an auction that supports a greater cause, reinforcing their belief that creativity can be a powerful tool for impact.
When asked about their motivation for participating in the auction, Ron Van Maarschalkerweerd Borg, Creative Director of Charles & Ron, emphasized the brand’s dedication to collaboration and social responsibility. He highlighted that MedTech World Dubai presents a unique opportunity to not only showcase their work but also make a meaningful difference. “We’re excited to contribute to an event that aligns with our values of creativity, inclusivity, and global outreach,” he said.
Discussing the item they are contributing to the auction, Ron revealed that Charles & Ron will be offering a distinctive piece that embodies their signature aesthetic—bold, artistic, and infused with Maltese culture. “The ‘Kylie’ Bag encapsulates the craftsmanship and storytelling that define Charles & Ron. Handcrafted in Malta from the finest Italian leather, it is a true representation of our brand’s ethos.”
Aligning with Brand Values
Speaking on how supporting the SiGMA Foundation aligns with their brand’s values, Ron noted that Charles & Ron is more than just a fashion brand; it is a lifestyle brand that celebrates culture, identity, and community. He stressed that their participation in the event reinforces their belief in using creativity as a force for good and advancing the dialogue between fashion and technology.
Reflecting on past philanthropic efforts, Ron mentioned that Charles & Ron has long been involved in initiatives both in Malta and internationally. From supporting local artisans to collaborating with charities and auctioning special designs for good causes, the brand has continuously sought to give back. “These initiatives have helped raise awareness and funds for various social causes while reinforcing the idea that fashion can drive meaningful change,” he added.
Championing Malta’s Creative Economy
When discussing their role in shaping Malta’s creative economy, Ron expressed pride in being ambassadors for Maltese fashion and culture on a global stage. He highlighted how their work helps showcase Malta’s talent, craftsmanship, and creativity while opening doors for local designers. “By expanding internationally, we create demand for locally produced goods, helping sustain and grow Malta’s creative economy.”
Addressing the challenges and opportunities faced as a homegrown brand competing globally, Ron acknowledged the difficulty of competing with well-established global brands that have extensive resources. However, he sees this as an opportunity to highlight their unique Maltese identity. “The fashion world is always looking for fresh perspectives, and our ability to blend contemporary design with Mediterranean and Maltese influences makes us stand out.”
Supporting Local Craftsmanship
Ron emphasized the brand’s commitment to supporting local talent, noting that their collections are designed and partly crafted in Malta, providing employment to local artisans and professionals. He also pointed out how they incorporate Maltese symbols, architecture, and history into their designs, ensuring that cultural heritage remains an integral part of their work.
Reflecting on how international showcases in New York and Los Angeles have impacted Malta’s fashion sector, Ron confirmed that these experiences have led to increased visibility and business opportunities. “Showcasing our work in global fashion hubs and on international celebrities has opened doors for collaborations, retail partnerships, and greater recognition for Maltese designers as a whole.”
Anticipation for Dubai
When asked about their excitement for showcasing Charles & Ron in Dubai, Ron described the city as a melting pot of luxury, tradition, and innovation—qualities that resonate deeply with the brand. He expressed enthusiasm about engaging with a diverse audience and introducing them to Mediterranean-inspired designs.
On the reception of Maltese fashion in the Middle Eastern market, Ron noted that the region’s appreciation for high-quality craftsmanship, unique designs, and cultural storytelling aligns well with Charles & Ron’s brand philosophy. “We believe that our fusion of Mediterranean elegance with bold, contemporary elements resonates with the region’s fashion-forward clientele.”
Speaking about what they hope to gain from the event, Ron emphasized the opportunity to network with like-minded individuals who understand the importance of merging different industries for a greater cause. “We’re also eager to introduce Charles & Ron to new audiences who appreciate creativity with a purpose.”
The Intersection of Fashion and MedTech
Ron acknowledged the growing overlap between fashion and MedTech, citing innovations such as sustainable fabrics, smart textiles, and AI-driven design processes. He believes that participating in this event offers a chance to explore how these two industries can collaborate to drive change in sustainability, accessibility, and new design methodologies.
Closing with a message for attendees, Ron expressed a desire to inspire people to embrace culture and creativity as a universal language. “Fashion has the power to connect people across borders. Through our work, we hope to showcase the beauty and craftsmanship of Malta while also reinforcing the importance of giving back.”
Ron concluded by expressing gratitude to MedTech World Dubai for creating a platform where fashion, innovation, and philanthropy intersect. “We are proud to be part of this journey and look forward to building new connections and opportunities for both Charles & Ron and Malta’s creative industries.”
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